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1928, Adidas founder Adi? Dassler Amsterdam Olympic athletes produced the first products, opened the Adidas and Olympic origin.
Adidas view is that they have always paid great attention to cooperation with the Organizing Committee, so that the brand can ensure maximum spread.
As a frequent visitor to the Olympic sponsor Adidas for the Beijing Olympic Games sponsor status determined to win, there is news that Adidas with huge sponsorship fee directly out of the local cheap jordans for sale brand Li Ning, an official sponsor of the 2008 list.
Adidas Olympic policy the most obvious is the store. Reporters in Shanghai, a number of shopping malls to see, Adidas most indoor stores are prominently posted the Olympic rings and the Chinese Olympic "human" character graphics, and the Adidas mark its match each other.
In contrast Nike store in a posted no Olympic posters, the clerk would not take the initiative in introducing the products referred to "Olympic" word.
Moreover, the 2008 Beijing Olympic Games, adidas will provide all staff, the torch relay, volunteers and technical staff, referees clothing and sports equipment. At the same time, all athletes receiving awards will also be designed and made of Adidas.
Nike is the official sponsor of the Olympic Games become attached to quite a small party, but Nike's st cheap jordan shoes for men rategy is circuitous and effective. We attach great importance to athletes and sports teams Nike and include basketball, swimming, weightlifting, boxing, track and field and more than 20 sports teams signed a sponsorship agreement.
This is a little awkward Adidas, the choice is quite limited, the opportunity to sponsor only judo, men and women soccer and volleyball teams.
Data show that Nike sponsored team, ???????, the total number of Li Ning sponsored three other sporting goods even higher. Competition on the field
If the sponsor perspective, the beginning of the August 8 Olympic event, will allow the two companies to enter the competition is heating up.
Adidas that, in that moment, receiving awards in the highest exposure of the Chinese delegation, when the national anthem played, people will remember the championshi Retro jordans for sale p podium, while Adidas clothing will also be compelling.
And tens of thousands of volunteers to dress, it will also enhance the Adidas brand influence. In this regard, Adidas will not only affect the participation of the game a variety of audiences, affecting large numbers of people to participate in the Olympic Games, but also for the volunteers themselves direct guidance. Volunteer is the company's new customers or new users. This is also home to Adidas' bring people feel special "concept. They use their experience to comprehend wearing lightweight and comfort Adidas clothing, thus becoming sustained consumer.
??????? main public strategic phase, the increased use of Nike athletes and sports teams appeal, radiation to like sports crowd.
Nike and dozens of international big-name sports stars were long-term strategic cooperation. Chen said: "I like Nike, is very like those players it sponsored, such as Liu Xiang, Yi Jianlian this kind." Some Olympic teams and athletes in the Olympic games will be wearing Nike apparel and other sporting goods.
BOCOG has apparently seen the deep, "hidden" Injuries its official sponsors. Thus, in July last year, the Beijing Olympic Organizing Committee officials said that during the match, prohibiting non-Olympic sponsors athletes do advertising. He also pointed out that Nike and Liu Xiang should take the time to empty out the Olympics. Liu Xiang to participate in the competition, it is necessary and BOCOG signed an agreement to declare itself during this time is not a non-Olympic sponsors to advertise.
For the average consumer, they do not necessarily be able to distinguish sponsor is Nike or Adidas. Although Nike subject to many limitations, but that does not mean it is an Olympic losers.
This corporate sponsorship and collaboration of athletes, deep strategy. This strategy will affect the future of each session of the game, so that more long-term Nike elite athletes at the Olympics, "endorsement" and continued to collide with Adidas.
This is for sports brands, as well as other industry, it is an excellent case.
In fact, Nike has long concerned about the huge appeal brought by the athletes themselves, as early as 2001, Nike had already tapped into the potential of Liu Xiang.
According to reports, Nike has an important internal team, specifically looking for potential athletes, team members have came from elite athletes, they can through a series of domestic and international sports events and profound industry insight, mining has super potential and not famous athlete as a spokesperson, and a long-term contract and training.
On cooperation and athletes, Nike also pay more attention to the demands and characteristics of the athletes, as they won a tailored more for their products, helping them to achieve better results at the Olympic Games, this will encourage athletes willing to maintain long-term willingness to cooperate to further unite niche sports fans.
"Because the real consumption of sports products, or sports enthusiasts." The person said.
No doubt, Nike inside, there is a system in supporting all of this, this is not the Olympic Games will be able to be completed. "Nike spent each year on the international sports teams and athletes of money, may ??????? support once the Olympic Games but also the huge cost." Insiders.
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